Jul 15 2010
VAS will have a turnover of Rs 100,000 crores annually by 2020
The recently concluded VAS Asia 2010 in New Delhi had exciting experts speaking about the future of VAS.
The telecommunications industry is laying huge potential upon the growing value-added services (VAS).
Industry experts have estimated that the Value Added Services will be a huge industry soon. They believe that VAS will have a turnover of Rs 100,000 crores annually by 2020.
According to OnMobile Chairman and CEO Mr. Arvind Rao VAS would be a “transformational force” and even by 2015 when its turnover would rise from Rs. 15,000 crores now to Rs 50,000 crores it would be a larger industry than advertising or media.
Over 2.5 lakh villages would be connected to wireless broadband and 3G by 2012 enabling them to access the whole range of value added services, said Department of Telecom Secretary Sh. P. J. Thomas inaugurating the conference. The entire lot of panchayats would be connected through optical fibre and computers providing them broadband services, he revealed.
From ringback tone the next big money spinner for the telcos would be Mobile VAS, Mr. Rao said.� Though VAS was providing only 10% of the revenues for telcos, within this decade the situation would be reversed with value added services ringing 80% of the revenues and voice revenue shrinking to 20%. The trend abroad was for services like mobile music, mobile video, mobile TV, smart phones, converged devices at home enabling users to switch between fixed and mobile phones, use of mobile for social networking� and a host of other services on the mobile phone. The OnMobile Chairman envisaged a world where the mobile service providers would act as a “bank’ among several other services they would provide covering health, education, entertainment, life style, personal services etc.
Source : Media Mughals







